Toyota Motor North America reported first quarter 2021 U.S. sales of 603,066 vehicles, a 21.6% increase on a volume basis and 24.9% increase on a daily selling rate basis. In March alone, TMNA reported sales of 253,783 vehicles, an increase of 87% on a volume basis compared to March 2020.
Within these numbers, Toyota division posted March sales of 220,597 vehicles, up 83.6% on a volume basis and for the quarter, Toyota reported 528,813 vehicles sold, up 20.3% on a volume basis.
The Lexus division posted March sales of 33,186 vehicles, up 112.9% on a volume basis compared to last March, and for the quarter, Lexus reported sales of 74,253 vehicles, up 31.8% on a volume basis.
Total passenger car sales were up 60.1% for the month and up 6.4% for the quarter. Of the passenger car sales, taking the top spot was Camry, which sold 32,541 vehicles in March 2021 and 78,151 for the first quarter. Not far behind the Camry was the Corolla, which sold 30,908 vehicles in March and 72,520 for the first quarter of 2021. The Camry is made at Toyota’s Georgetown plant in Kentucky, while the Corolla is made at Toyota Motor Manufacturing Mississippi, in Blue Springs.
Total truck/SUV sales were up 103.4% for the month of March and up 30.4% for the first quarter of 2021. Of the Toyota trucks, the Tacoma sold 26,993 vehicles in March and 66,449 vehicles for the first quarter. Of the SUVs, the RAV4 took top honors with 47,078 vehicles sold in March and 114,255 vehicles sold in the first quarter. The Tacoma is made at Toyota’s plant in San Antonio, Texas, while the RAV4 Hybrid SUV is made at the company’s Georgetown, Kentucky, plant.
In the Lexus car division, selling the most vehicles was the ES, which sold 4,664 vehicles in March and 10,192 in the first quarter. In the Lexus truck division, the RX sold 12,950 vehicles in March and 27,941 in the first quarter. The Lexus ES 350 sedan also is made in the Toyota Georgetown, Kentucky, plant.
Starting this month, Toyota Motor North America will introduce 25 new, refreshed or special edition vehicles over the next 16 months. Two of these vehicles will be battery electric vehicles and one will be a plug-in electric vehicle. Nearly half of the vehicles will be sedans. With the addition of the Lexus LS Hybrid on sales later this spring, TMNA will offer 17 hybrids, electrified or fuel cell vehicles in its lineup.
