Toyota and Bass Pro Shops and Cabela’s have renewed their partnership for an additional five years, leading the brands into 20 years of collaboration.
“Whether it’s on the water, on the track or in a store, Toyota and Bass Pro Shops and Cabela’s are a natural fit, and we’re thrilled to extend our partnership to 2025,” said Vinay Shahani, vice president of integrated marketing operations, Toyota Motor North America.
Throughout the years, the brands have worked together in numerous ways, including partnering on vehicle launches, co-branded sweepstakes, bass fishing and motorsports support and sponsorship and more.
“We’re honored to extend our partnership with our friends at Toyota, a brand proudly made in the USA and trusted by millions of sportsmen and women to help connect them to nature,” said Jack Wlezien, communications director of Bass Pro Shops and Cabela’s. “Beyond serving everyone who loves the outdoors, we are grateful for Toyota for their continued support of our conservation mission, which allows us to protect vital wildlife habitat and inspire the next generation of outdoor stewards.”
For example, the Toyota Environmental Challenge 2050 has strived to reduce the environmental burden attributed to automobiles to as close to zero as possible, with the aim of achieving a sustainable society. Also, Bass Pro Shops and Cabela’s has restored millions of acres of habitat, enhanced public access and worked to connect millions of children to nature for the first time.