Honda is looking to its archives for inspiration. Early Honda vehicles were inspired by human-centered designs — and future Honda vehicles will be, too.
Honda announced in a video on Friday that the brand’s new “simplicity is something” philosophy will be at the heart of its interior design of future vehicles.
“Simplicity in design requires not only a strong philosophy, but a discipline toward the user experience,” said Johnathan Norman, creative lead for Honda Interior Design in the United States.
Norman explained that this new philosophy means it is all about the people inside the vehicle, leading to interiors free of clutter, a low cowl and a large greenhouse for excellent visibility, enabling drivers and passengers to see the road and environment around them. It also is about a personal appeal unique to each model.
“We are pursuing this design language with the new Hondas we’re designing in the studio now,” said Norman. “It’s our ‘simple’ approach to design with the ‘and something’ that will help differentiate each product and make your future Honda vehicles something you want to drive and are excited to use.”
Honda has been producing automobiles in America for 38 years, currently operating 19 manufacturing facilities in North America, including Honda Manufacturing of Alabama in Lincoln, where it produces the Odyssey minivan, Passport and Pilot SUVs and Ridgeline pickup truck. Honda also makes all-terrain vehicles and side-by-sides in Timmonsville, South Carolina.
