In a time when manufacturers across the United States were considering temporary plant closures due to the coronavirus, REHAU was coming up with a better way to stay connected to its customers.
In late March, just as the virus crisis was getting underway in the nation, REHAU launched its new North America website to bring extensive resources to the desktops and mobile devices of its customers throughout the United States and Canada.
The rebuilt interface offers easy navigation and deep educational content for consumers and suppliers of the company’s wide-ranging polymer-based products.
“Digitalization is playing a vital role as the global economy weathers the current storm,” said Thomas Troeger, chief sales and marketing officer for REHAU. “Now, more than ever, the ability to support our employees and customers in new, more mobile ways of working is crucial. So today, while we cannot walk onto jobsites and shake our customer’s hands, we continue to reach out to them every day with a world-class website.”
The site serves as the digital face of the polymer manufacturer’s five divisions — automotive, building solutions, furniture solutions, industrial solutions and window solutions, as well as its Americas headquarters in Virginia.
“Our business strategy is built around making our customers’ lives easier, from engineering modern polymer material to putting digital tools at their fingertips, anytime, anywhere,” said Troeger. “The physical distancing we are currently practicing is bound to leave a lasting imprint on the way we all work. We are eager to reinvent ourselves and our services to meet these changing demands.”
REHAU has 170 locations in more than 50 countries around the world, including its Cullman, Alabama plant where it makes bumpers and molding for the automotive industry. REHAU is a supplier to almost all of the international automotive manufacturers and makes air, water and sealing solutions; and exterior painted components, including bumper assemblies.
Within its automotive division, the company says it is looking to the future, focusing on new mobility approaches like lightweight construction solutions and alternative forms of propulsion.