Redoing the F-150 in Covid Times

Ford to provide ‘look’ at updated Ford F-150 in conference call

The all-new Ford F-150 will be detailed by company leaders during a June 26 conference call with Citi Research following a global reveal the day before.

The call, hosted by Citi’s Itay Michaeli, will feature:

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  • Ford Truck Group Marketing Manager Todd Eckert
  • F-150 Chief Engineer Craig Schmatz
  • Ford Executive Director of Enterprise Connectivity Stuart Taylor, and
  • Ford Executive Director of Investor Relations Lynn Antipas Tyson

The new truck will be the first vehicle built on Ford’s new electrical architecture and will receive regular over-the-air updates to key modules controlling vehicle performance and user experiences, including innovative fleet-management solutions for Ford’s commercial customers.

Ford told Wards Auto Tuesday that it expects to be near pre-pandemic production levels within a few weeks.

“By July 6, we will expect to have all of our U.S. plants to be operating at pre-COVID patterns,” he said. “So, a really good start-up.”

The F-Series lineup that has been America’s best-selling truck for 43 straight years and America’s best-selling vehicle of any type for 38 consecutive years. The new F-150 will be built in Dearborn, Michigan and Kansas City, Missouri, while production of the still-profitable existing F-150 will continue in Kentucky.

Callers can listen to the conference call, which will begin at 10 a.m. EDT, by dialing +1 (323) 701-0170 and entering passcode 885943 when instructed.  A webcast of the discussion also will available at

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