Mercedes launches new MBUX with AI features

Sajjad Khan, of Mercedes-Benz AG, with the company’s new MBUX Hyperscreen

Mercedes-Benz has updated its Mercedes-Benz User Experience (MBUX), creating the Hyperscreen, a large, curved unit that stretches almost the entire width of the dash, giving drivers and passengers personalized suggestions displayed.

Unveiled in 2018, the MBUX is available in more than 1.8 million passenger cars and also available in the van division. However, the second generation debuted just a few months ago in the new S-Class, and the next step is for it to go into the new EQS.

“The MBUX Hyperscreen is both the brain and nervous system of the car,” said Sajjad Khan, member of the board of management of Mercedes-Benz AG and CTO. “The MBUX Hyperscreen continually gets to know the customer better and delivers a tailored, personalized infotainment and operating offering before the occupant even has to click or scroll anywhere.”

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The MBUX Hyperscreen is “zero layer” — voice commands lead the driver or passenger through the functions with the most important applications, such as navigation or telephone, always offered situationally on the top level of the field of vision. But the Hyperscreen offers so much more — 20 other functions, to be precise, from the active massage program to suggestions for a to-do list, all relevant to the customer.

“When developing the MBUX Hyperscreen, the focus was clearly on the customer,” said Khan. “The goal was a concept without distracting the driver or complicated operation, but one that is capable of learning thanks to artificial intelligence. The result speaks for itself: the MBUX Hyperscreen understands the customer better and better and thus delivers a customized, personalized infotainment and operating offer before the user has to click on anything. This is customer orientation and digital thinking in 2021.”

Mercedes-Benz U.S. International, in Tuscaloosa, Alabama, will begin building the EQS luxury sedan, as well as a second electric SUV called EQE, in 2022. Those electric models will be built alongside the gasoline and plug-in hybrid vehicles already being processed on the production line.

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