Nicolette Lambrechts has been appointed vice president and managing director of sales and marketing for Mercedes-Benz Vans USA, effective May 1.
In this role, Lambrechts will lead all van business operations in the United States, including sales, marketing, service and parts. She succeeds Robert Veit who is taking over the position as managing director of Mercedes-Benz Vans UK.
“The United States is the largest market for our Sprinter vans after Germany. With her many years of international experience in the field of sales and marketing, we’re confident she will further develop our van business,” said Marcus Breitschwerdt, executive vice president Mercedes-Benz AG and head of Mercedes-Benz Vans, of Lambrechts.
“I would like to thank Robert Veit for an outstanding job overseeing the U.S. market. I am convinced that his wealth of experience and leadership skills will help to continue to drive our business ambition forward as managing director of Mercedes-Benz Vans UK,” Breitschwerdt added.
Lambrechts joined MBUSA Vans team in October 2019, as the general manager for Mercedes-Benz Vans sales. She built a diverse sales team and implemented new business processes and strategies across the entire value chain, enabling the team to achieve profitable sales growth within the U.S. market. She starts her new position with an extensive understanding of the North American market.
Lambrechts joined Mercedes-Benz South Africa in 2001 as a graduate trainee. In 2002, she became a sales planner for ChryslerJeep and was promoted to distribution and logistics manager for commercial vehicles in 2004. Between 2008 and 2014, she held management roles as the national sales manager and brand manager for Mercedes-Benz Vans in South Africa. In 2014, she was promoted to managing director of the vans division for Mercedes-Benz South Africa and in 2017, she took over the role as managing director of Mercedes-Benz Vans Canada.
Mercedes-Benz Vans LLC, in Ladson, South Carolina, assembles the Sprinter vans for the U.S. and Canadian markets under the brands Mercedes-Benz and Freightliner. The midsize Mercedes-Benz Metris vans are also reassembled at this location. Opened in 2018, the plant provides more than 1,600 jobs and supports at least another 600 jobs in the region through its suppliers.