Hyundai Makes Major Sales Comeback in May

The OEM's retail sales were up 80 percent from April.

Top selling Hyundai Tucson SUV 2020

After two months of plunging sales brought on by the Covid-19 pandemic, Hyundai made a significant comeback in May, according to a June 25 story in The News Wheel.

Hyundai’s overall U.S. sales were still down 13 percent compared to May 2019, but retail sales were up 5 percent — and up 80 percent compared to April of this year.

“We were able to achieve a remarkable retail sales rebound thanks to our dealer partners, implementation of digital retail tools, and providing customers with the right offers,” said Randy Parker, Hyundai Motor America’s vice president of national sales. “We’ve also equipped our dealers with resources to ensure we are taking the necessary precautions to keep vehicles and facilities clean.”

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Hyundai sales for the month were led by the Tucson SUV, which moved 15,552 units for just a half-percent decrease compared to May 2019. Nearly 15,000 of those sales, though, were on the retail side — a 23 percent increase, reported The News Wheel.

The Santa Fe SUV sold 9,549 units in May. Although that was a 30.8 percent overall decrease, the Santa Fe did manage to achieve a 1 percent increase on the retail side.

Third in sales improvement was the Palisade, which sold a solid 7,866 units for the month. According to Hyundai sales numbers, May was the Palisade’s best sales month by far since the full-size SUV first went on sale last summer.

Parker says he expects the positive news to continue for Hyundai. “Our inventory pipeline is in a good place as Hyundai Motor Manufacturing Alabama has been up and running since May 4. We’re optimistic for the months ahead.”

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