Porsche Cars North America Inc. has embarked on a multi-million-dollar investment to further develop its North American headquarters and U.S. footprint in Georgia. Located at the Hartsfield-Jackson Atlanta International Airport, the new 33-acre development adds to the existing 27-acre headquarters.
The first stage of the development will include a standalone Porsche Service Center, independently developed, owned and operated jointly by Hennessy Porsche North Atlanta and Porsche Atlanta Perimeter. Construction is expected to be complete in the third quarter of 2021.
Over the next three years, Porsche Cars North America will invest in a new Porsche Classic Factory Restoration facility and a track extension for the Porsche Experience Center Atlanta.
“Porsche is committed to the United States and our American hometown of Atlanta,” said Kjell Gruner, president and CEO of PCNA. “We see a prime opportunity to continue enhancing the customer experience by expanding our campus for faster service at a unique location next to the world’s busiest airport. This also starts a longer-term expansion of the successful Porsche Experience Center Atlanta, which has already welcomed over 270,000 visitors since opening in 2015.”
The Porsche Service Center South Atlanta will be a 20,815-square-foot facility on 2.5 acres and will include 13 lift bays to service customer vehicles, a Porsche Driver’s Selection boutique, as well as reception area and waiting lounge. One of two standalone service centers for Porsche in the U.S., the Porsche Service Center South Atlanta will offer greater service capacity and additional convenience for customers in Atlanta and surrounding cities.
Phase two of the development is expected to start in 2021 with the construction of a parking structure, followed by construction of the new Porsche Classic Factory Restoration facility and the Porsche Experience Center Atlanta track extension. This phase of the development is expected to be completed in mid-2023.