Buy Insurance From Your Front Seat

New app lets Ford, Lincoln owners buy Nationwide Insurance, potentially saving 40%

Engineered by the Ford Performance team, Explorer ST uses a specially tuned 3.0-liter EcoBoost® engine projected to achieve 400 horsepower.

New Ford owners can now connect to an insurance company straight from FordPass or the Lincoln Way app.

Ford Insure and Lincoln Motor Company Insure, powered by Nationwide, are offering a convenient way to secure usage-based insurance coverage through Ford Motor Credit Co.’s licensed insurance agency.

Customers in 39 states with qualifying 2020 Ford or Lincoln vehicles can purchase a policy in minutes, potentially saving up to 40 percent.

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“Insure makes getting insurance easier for connected-vehicle customers to cover one of their biggest investments — their vehicle — while saving money,” said Elena Ford, chief customer experience officer at Ford Motor Co.

Ford Insure and Lincoln Motor Company Insure policyholders consent to be enrolled in Nationwide’s SmartRide® usage-based insurance program, sharing their vehicle’s connectivity information with Nationwide for the initial six-month policy.

Once customers purchase a policy, the connected vehicle tracks and shares information, such as distance driven, hard braking and accelerating, night driving and more, with Nationwide.

Customers are eligible for up to a 40 percent discount, which will be applied when the policy is renewed. Customers also will have access to Nationwide’s standard accident forgiveness option, as well as crash repairs using genuine Ford parts.

“Ford and Nationwide are bringing together the best of our businesses to help make this happen in a way that is sure to delight our customers,” said Brad Lemons, Nationwide’s senior vice president of personal lines product and underwriting.

Ford Insure and Lincoln Motor Company Insure are available in most of the Southern Automotive Alliance readership area, including Alabama, Arkansas, Georgia, Kentucky, Mississippi, South Carolina, Tennessee, and Texas, as well as in 31 other states.

The insurance offer starts with the following models: 2020 Ford Explorer, Fusion, Mustang, Transit Connect, Escape, Edge, EcoSport, Expedition, F-Series Super Duty, Transit, Ranger and the upcoming all-new 2021 F-150; and 2020 Lincoln Aviator, MKZ, Corsair, Nautilus and Navigator.

“Nationwide and Ford are two of the most well-known companies in America, and our customers are looking to us to provide the best insurance purchasing experience possible,” said Kirt Walker, Nationwide CEO. “We’re confident this new partnership will lead to future innovative products and services between our two organizations.”

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